ABM

Definition. A focused motion where marketing and sales jointly target a defined set of high-value accounts with personalized programs, rather than broad audiences. ~87% of high-growth companies use account-based approaches.

@misc{shalvi_gtm_abm,
  author = {Singh, Shalvi},
  title  = {ABM — GTM World Model Glossary},
  year   = {2026},
  url     = {https://shalvisingh.com/gtm/glossary/abm}
}