Sales & qualification · C3 Funnel & lifecycle
Buying Committee
Also: buying group, DMU (decision-making unit)
Definition. The set of people inside an account who collectively influence a B2B purchase — economic buyer, champion, technical evaluators, end users, procurement, legal.
Related terms
Where this sits
Part of the Sales & qualification set within the GTM World Model — cluster C3, Funnel & lifecycle.
How to cite this
@misc{shalvi_gtm_buying_committee,
author = {Singh, Shalvi},
title = {Buying Committee — GTM World Model Glossary},
year = {2026},
url = {https://shalvisingh.com/gtm/glossary/buying-committee}
} Singh, Shalvi. "Buying Committee — GTM World Model Glossary." shalvisingh.com, 2026. https://shalvisingh.com/gtm/glossary/buying-committee