Sales & qualification · C3 Funnel & lifecycle
Economic Buyer
Definition. The person with financial authority to approve the purchase. A key MEDDIC qualifier.
Related terms
Where this sits
Part of the Sales & qualification set within the GTM World Model — cluster C3, Funnel & lifecycle.
How to cite this
@misc{shalvi_gtm_economic_buyer,
author = {Singh, Shalvi},
title = {Economic Buyer — GTM World Model Glossary},
year = {2026},
url = {https://shalvisingh.com/gtm/glossary/economic-buyer}
} Singh, Shalvi. "Economic Buyer — GTM World Model Glossary." shalvisingh.com, 2026. https://shalvisingh.com/gtm/glossary/economic-buyer