Sales & qualification · C3 Funnel & lifecycle
Champion
Definition. An internal advocate inside the buying account who sells on your behalf and navigates the org. A key MEDDIC qualifier.
Related terms
Where this sits
Part of the Sales & qualification set within the GTM World Model — cluster C3, Funnel & lifecycle.
How to cite this
@misc{shalvi_gtm_champion,
author = {Singh, Shalvi},
title = {Champion — GTM World Model Glossary},
year = {2026},
url = {https://shalvisingh.com/gtm/glossary/champion}
} Singh, Shalvi. "Champion — GTM World Model Glossary." shalvisingh.com, 2026. https://shalvisingh.com/gtm/glossary/champion