Demand · C5 Buyer-state, brand & demand
Intent Data
Also: buyer intent
Definition. Behavioral signals (content consumption, search surges, site visits) indicating an account's active interest in a topic or category.
Related terms
Where this sits
Part of the Demand set within the GTM World Model — cluster C5, Buyer-state, brand & demand.
How to cite this
@misc{shalvi_gtm_intent_data,
author = {Singh, Shalvi},
title = {Intent Data — GTM World Model Glossary},
year = {2026},
url = {https://shalvisingh.com/gtm/glossary/intent-data}
} Singh, Shalvi. "Intent Data — GTM World Model Glossary." shalvisingh.com, 2026. https://shalvisingh.com/gtm/glossary/intent-data