Demand · C5 Buyer-state, brand & demand
Intent Surge
Also: surge (e.g. Bombora)
Definition. A spike in an account's research activity around a topic, used as a trigger to prioritize outreach.
Related terms
Where this sits
Part of the Demand set within the GTM World Model — cluster C5, Buyer-state, brand & demand.
How to cite this
@misc{shalvi_gtm_intent_surge,
author = {Singh, Shalvi},
title = {Intent Surge — GTM World Model Glossary},
year = {2026},
url = {https://shalvisingh.com/gtm/glossary/intent-surge}
} Singh, Shalvi. "Intent Surge — GTM World Model Glossary." shalvisingh.com, 2026. https://shalvisingh.com/gtm/glossary/intent-surge