Shalvi Singh's writing

Demand · C5 Buyer-state, brand & demand

Lead Scoring

Definition. Assigning points to leads based on firmographic/persona fit and behavioral/intent signals; crossing a threshold promotes a lead to MQL. Often weighted (e.g. fit 40% + engagement 60%).
Established Last updated 2026-06-18

Related terms

MQLIntent DataPredictive Lead ScoringMarketing Automation Platform

Where this sits

Part of the Demand set within the GTM World Model — cluster C5, Buyer-state, brand & demand.

How to cite this

@misc{shalvi_gtm_lead_scoring,
  author = {Singh, Shalvi},
  title  = {Lead Scoring — GTM World Model Glossary},
  year   = {2026},
  url     = {https://shalvisingh.com/gtm/glossary/lead-scoring}
}

Singh, Shalvi. "Lead Scoring — GTM World Model Glossary." shalvisingh.com, 2026. https://shalvisingh.com/gtm/glossary/lead-scoring