Funnel & lifecycle · C3 Funnel & lifecycle
SAL
Also: Sales Accepted Lead
Definition. An MQL that sales has formally accepted for follow-up. Sits between MQL and SQL; the explicit acknowledgment that closes the handoff loop.
Related terms
Where this sits
Part of the Funnel & lifecycle set within the GTM World Model — cluster C3, Funnel & lifecycle.
How to cite this
@misc{shalvi_gtm_sal,
author = {Singh, Shalvi},
title = {SAL — GTM World Model Glossary},
year = {2026},
url = {https://shalvisingh.com/gtm/glossary/sal}
} Singh, Shalvi. "SAL — GTM World Model Glossary." shalvisingh.com, 2026. https://shalvisingh.com/gtm/glossary/sal