Funnel & lifecycle · C3 Funnel & lifecycle
SQL
Also: Sales Qualified Lead
Definition. A bottom-of-funnel lead showing clear buying intent (demo request, pricing inquiry, vendor comparison), ready for direct sales engagement.
Related terms
Where this sits
Part of the Funnel & lifecycle set within the GTM World Model — cluster C3, Funnel & lifecycle.
How to cite this
@misc{shalvi_gtm_sql,
author = {Singh, Shalvi},
title = {SQL — GTM World Model Glossary},
year = {2026},
url = {https://shalvisingh.com/gtm/glossary/sql}
} Singh, Shalvi. "SQL — GTM World Model Glossary." shalvisingh.com, 2026. https://shalvisingh.com/gtm/glossary/sql