Sales & qualification · C3 Funnel & lifecycle
Opportunity
Also: oppty, deal
Definition. A qualified potential sale being actively worked in the pipeline, with a value and expected close date.
Related terms
Where this sits
Part of the Sales & qualification set within the GTM World Model — cluster C3, Funnel & lifecycle.
How to cite this
@misc{shalvi_gtm_opportunity,
author = {Singh, Shalvi},
title = {Opportunity — GTM World Model Glossary},
year = {2026},
url = {https://shalvisingh.com/gtm/glossary/opportunity}
} Singh, Shalvi. "Opportunity — GTM World Model Glossary." shalvisingh.com, 2026. https://shalvisingh.com/gtm/glossary/opportunity