Metrics · C4 Economics & metrics

Closed-Won / Closed-Lost

Definition. Terminal opportunity outcomes — a deal signed (won) or definitively dead (lost). Lost deals often re-enter nurture rather than disappearing.

Established Last updated 2026-06-18

Related terms

Opportunity Win Rate Nurture

Where this sits

Part of the Metrics set within the GTM World Model — cluster C4, Economics & metrics.

How to cite this

@misc{shalvi_gtm_closed_won_closed_lost,
  author = {Singh, Shalvi},
  title  = {Closed-Won / Closed-Lost — GTM World Model Glossary},
  year   = {2026},
  url     = {https://shalvisingh.com/gtm/glossary/closed-won-closed-lost}
}

Singh, Shalvi. "Closed-Won / Closed-Lost — GTM World Model Glossary." shalvisingh.com, 2026. https://shalvisingh.com/gtm/glossary/closed-won-closed-lost