Demand · C5 Buyer-state, brand & demand
Nurture
Also: nurture flow, lead nurturing, drip
Definition. A structured sequence of communications (often automated) that moves leads through the funnel by delivering stage-appropriate value until they're ready to buy.
Related terms
Where this sits
Part of the Demand set within the GTM World Model — cluster C5, Buyer-state, brand & demand.
How to cite this
@misc{shalvi_gtm_nurture,
author = {Singh, Shalvi},
title = {Nurture — GTM World Model Glossary},
year = {2026},
url = {https://shalvisingh.com/gtm/glossary/nurture}
} Singh, Shalvi. "Nurture — GTM World Model Glossary." shalvisingh.com, 2026. https://shalvisingh.com/gtm/glossary/nurture