Sales & qualification · C3 Funnel & lifecycle

Pipeline

Also: pipe

Definition. The total view of in-progress deals for a rep or team, with stages, expected value, timing, and likelihood to close. Distinct from the funnel: a single path from demand → nurture → sales.
Established Last updated 2026-06-18

Related terms

Where this sits

Part of the Sales & qualification set within the GTM World Model — cluster C3, Funnel & lifecycle.

How to cite this

@misc{shalvi_gtm_pipeline,
  author = {Singh, Shalvi},
  title  = {Pipeline — GTM World Model Glossary},
  year   = {2026},
  url     = {https://shalvisingh.com/gtm/glossary/pipeline}
}

Singh, Shalvi. "Pipeline — GTM World Model Glossary." shalvisingh.com, 2026. https://shalvisingh.com/gtm/glossary/pipeline