Sales & qualification · C3 Funnel & lifecycle
Pipeline
Also: pipe
Definition. The total view of in-progress deals for a rep or team, with stages, expected value, timing, and likelihood to close. Distinct from the funnel: a single path from demand → nurture → sales.
Related terms
Where this sits
Part of the Sales & qualification set within the GTM World Model — cluster C3, Funnel & lifecycle.
How to cite this
@misc{shalvi_gtm_pipeline,
author = {Singh, Shalvi},
title = {Pipeline — GTM World Model Glossary},
year = {2026},
url = {https://shalvisingh.com/gtm/glossary/pipeline}
} Singh, Shalvi. "Pipeline — GTM World Model Glossary." shalvisingh.com, 2026. https://shalvisingh.com/gtm/glossary/pipeline