Sales & qualification · C3 Funnel & lifecycle
Buying Intent
Definition. The inferred likelihood that a person or organization will purchase, read from behavior.
Related terms
Where this sits
Part of the Sales & qualification set within the GTM World Model — cluster C3, Funnel & lifecycle.
How to cite this
@misc{shalvi_gtm_buying_intent,
author = {Singh, Shalvi},
title = {Buying Intent — GTM World Model Glossary},
year = {2026},
url = {https://shalvisingh.com/gtm/glossary/buying-intent}
} Singh, Shalvi. "Buying Intent — GTM World Model Glossary." shalvisingh.com, 2026. https://shalvisingh.com/gtm/glossary/buying-intent