Meta & foundations · C1 Fundamentals & definitions

RACI / DRI

Also: Responsible-Accountable-Consulted-Informed / Directly Responsible Individual

Definition. Decision-rights frameworks that assign clear ownership of GTM deliverables, so that a launch has owners rather than just meeting attendees.

Established Last updated 2026-06-18

Related terms

Sales-Marketing Alignment

Where this sits

Part of the Meta & foundations set within the GTM World Model — cluster C1, Fundamentals & definitions.

How to cite this

@misc{shalvi_gtm_raci_dri,
  author = {Singh, Shalvi},
  title  = {RACI / DRI — GTM World Model Glossary},
  year   = {2026},
  url     = {https://shalvisingh.com/gtm/glossary/raci-dri}
}

Singh, Shalvi. "RACI / DRI — GTM World Model Glossary." shalvisingh.com, 2026. https://shalvisingh.com/gtm/glossary/raci-dri