Shalvi Singh's writing

RevOps · C6 Agentic GTM & GTM OS

Lead Routing

Also: round-robin routing, lead assignment

Definition. Automated logic that assigns inbound leads to the right rep based on territory, segment, or availability.
Established Last updated 2026-06-18

Related terms

Revenue OperationsSpeed-to-LeadGTM Engineer

Where this sits

Part of the RevOps set within the GTM World Model — cluster C6, Agentic GTM & GTM OS.

How to cite this

@misc{shalvi_gtm_lead_routing,
  author = {Singh, Shalvi},
  title  = {Lead Routing — GTM World Model Glossary},
  year   = {2026},
  url     = {https://shalvisingh.com/gtm/glossary/lead-routing}
}

Singh, Shalvi. "Lead Routing — GTM World Model Glossary." shalvisingh.com, 2026. https://shalvisingh.com/gtm/glossary/lead-routing