Shalvi Singh's writing

RevOps · C6 Agentic GTM & GTM OS

Revenue Operations

Also: RevOps

Definition. The function aligning sales, marketing, customer success, and finance around shared processes, data, and the analytics layer — designing the dashboards and rules that run the GTM engine.
Established Last updated 2026-06-18

In practice

RevOps governs the systems you have; GTM engineering builds new ones. ~9 of 10 GTM-engineer responsibilities also appear in RevOps listings.

Related terms

GTM EngineerSales ForecastingPipeline CoverageStage DefinitionsCRMGTM OSAgentic GTM

Where this sits

Part of the RevOps set within the GTM World Model — cluster C6, Agentic GTM & GTM OS.

How to cite this

@misc{shalvi_gtm_revenue_operations,
  author = {Singh, Shalvi},
  title  = {Revenue Operations — GTM World Model Glossary},
  year   = {2026},
  url     = {https://shalvisingh.com/gtm/glossary/revenue-operations}
}

Singh, Shalvi. "Revenue Operations — GTM World Model Glossary." shalvisingh.com, 2026. https://shalvisingh.com/gtm/glossary/revenue-operations