GTM stack · C6 Agentic GTM & GTM OS
CRM
Also: Customer Relationship Management (Salesforce, HubSpot)
Definition. The system of record for accounts, contacts, opportunities, and pipeline. The hub the GTM stack integrates around.
Related terms
Where this sits
Part of the GTM stack set within the GTM World Model — cluster C6, Agentic GTM & GTM OS.
How to cite this
@misc{shalvi_gtm_crm,
author = {Singh, Shalvi},
title = {CRM — GTM World Model Glossary},
year = {2026},
url = {https://shalvisingh.com/gtm/glossary/crm}
} Singh, Shalvi. "CRM — GTM World Model Glossary." shalvisingh.com, 2026. https://shalvisingh.com/gtm/glossary/crm