Shalvi Singh's writing

RevOps · C6 Agentic GTM & GTM OS

GTM Engineer

Also: go-to-market engineer

Definition. A technical revenue role that builds and automates the systems powering outbound: ICP data pipelines, enrichment, lead routing, signal-to-action workflows, and tool integrations. Builds the machine SDRs used to run by hand.
Established Last updated 2026-06-18

In practice

Emerged ~2022–2023; ~205% YoY posting growth into 2026. Clay appears in ~84% of stacks; AI coding tools (Cursor, Claude Code) ~70% adoption.

Related terms

ClayData EnrichmentSignal-to-ActionRevenue OperationsSales Engagement PlatformAgentic GTMGTM OS

Where this sits

Part of the RevOps set within the GTM World Model — cluster C6, Agentic GTM & GTM OS.

How to cite this

@misc{shalvi_gtm_gtm_engineer,
  author = {Singh, Shalvi},
  title  = {GTM Engineer — GTM World Model Glossary},
  year   = {2026},
  url     = {https://shalvisingh.com/gtm/glossary/gtm-engineer}
}

Singh, Shalvi. "GTM Engineer — GTM World Model Glossary." shalvisingh.com, 2026. https://shalvisingh.com/gtm/glossary/gtm-engineer