GTM OS

Definition. A platform that runs a system of GTM agents at scale, providing the shared services that make it an operating system: workflow orchestration, scheduling, context engineering, security/access rings, an agent UX layer, and FinOps cost controls. Positioned against point tools — consolidation reduces the coordination overhead that makes multi-tool agentic workflows brittle.

@misc{shalvi_gtm_gtm_os,
  author = {Singh, Shalvi},
  title  = {GTM OS — GTM World Model Glossary},
  year   = {2026},
  url     = {https://shalvisingh.com/gtm/glossary/gtm-os}
}