Agentic GTM · C6 Agentic GTM & GTM OS
Context Engineering
Definition. Ensuring an agent uses the right model with the right prompt, relevant knowledge and account context, and precise guidelines on how to use it. The discipline (successor to prompt engineering) that determines whether an agent's reasoning step is grounded or hallucinated.
Related terms
Where this sits
Part of the Agentic GTM set within the GTM World Model — cluster C6, Agentic GTM & GTM OS.
How to cite this
@misc{shalvi_gtm_context_engineering,
author = {Singh, Shalvi},
title = {Context Engineering — GTM World Model Glossary},
year = {2026},
url = {https://shalvisingh.com/gtm/glossary/context-engineering}
} Singh, Shalvi. "Context Engineering — GTM World Model Glossary." shalvisingh.com, 2026. https://shalvisingh.com/gtm/glossary/context-engineering