Shalvi Singh's writing

RevOps · C6 Agentic GTM & GTM OS

Data Enrichment

Also: enrichment, waterfall enrichment

Definition. Augmenting contact/account records with data from multiple providers (a 'waterfall' tries sources in sequence) to improve targeting and personalization.
Established Last updated 2026-06-18

Related terms

ClayGTM EngineerFirmographic DataTechnographic Data

Where this sits

Part of the RevOps set within the GTM World Model — cluster C6, Agentic GTM & GTM OS.

How to cite this

@misc{shalvi_gtm_data_enrichment,
  author = {Singh, Shalvi},
  title  = {Data Enrichment — GTM World Model Glossary},
  year   = {2026},
  url     = {https://shalvisingh.com/gtm/glossary/data-enrichment}
}

Singh, Shalvi. "Data Enrichment — GTM World Model Glossary." shalvisingh.com, 2026. https://shalvisingh.com/gtm/glossary/data-enrichment