GTM stack · C6 Agentic GTM & GTM OS
Clay
Definition. A workflow and enrichment orchestration platform GTM engineers use as a 'workshop' — pulling data from many sources, applying AI logic, and pushing results into CRM or sequencers.
Related terms
Where this sits
Part of the GTM stack set within the GTM World Model — cluster C6, Agentic GTM & GTM OS.
How to cite this
@misc{shalvi_gtm_clay,
author = {Singh, Shalvi},
title = {Clay — GTM World Model Glossary},
year = {2026},
url = {https://shalvisingh.com/gtm/glossary/clay}
} Singh, Shalvi. "Clay — GTM World Model Glossary." shalvisingh.com, 2026. https://shalvisingh.com/gtm/glossary/clay