Funnel & lifecycle · C3 Funnel & lifecycle
Lead
Definition. A contact who has entered the top of the funnel but is not yet qualified. The raw input to the lead lifecycle.
Related terms
Where this sits
Part of the Funnel & lifecycle set within the GTM World Model — cluster C3, Funnel & lifecycle.
How to cite this
@misc{shalvi_gtm_lead,
author = {Singh, Shalvi},
title = {Lead — GTM World Model Glossary},
year = {2026},
url = {https://shalvisingh.com/gtm/glossary/lead}
} Singh, Shalvi. "Lead — GTM World Model Glossary." shalvisingh.com, 2026. https://shalvisingh.com/gtm/glossary/lead