Shalvi Singh's writing

Product-led growth · C2 Motions & channels

Time to Value

Also: TTV

Definition. How long it takes a new user or customer to reach the product's core value. Shorter TTV lifts activation, retention, and expansion; it is the lever most directly under product/onboarding control in a PLG motion.
Established Last updated 2026-06-18

Related terms

ActivationOnboardingProduct-Led Growth

Where this sits

Part of the Product-led growth set within the GTM World Model — cluster C2, Motions & channels.

How to cite this

@misc{shalvi_gtm_time_to_value,
  author = {Singh, Shalvi},
  title  = {Time to Value — GTM World Model Glossary},
  year   = {2026},
  url     = {https://shalvisingh.com/gtm/glossary/time-to-value}
}

Singh, Shalvi. "Time to Value — GTM World Model Glossary." shalvisingh.com, 2026. https://shalvisingh.com/gtm/glossary/time-to-value