Sales & qualification · C3 Funnel & lifecycle
Cross-Sell
Definition. Selling an additional, complementary product to an existing customer.
Related terms
Where this sits
Part of the Sales & qualification set within the GTM World Model — cluster C3, Funnel & lifecycle.
How to cite this
@misc{shalvi_gtm_cross_sell,
author = {Singh, Shalvi},
title = {Cross-Sell — GTM World Model Glossary},
year = {2026},
url = {https://shalvisingh.com/gtm/glossary/cross-sell}
} Singh, Shalvi. "Cross-Sell — GTM World Model Glossary." shalvisingh.com, 2026. https://shalvisingh.com/gtm/glossary/cross-sell