Motions · C2 Motions & channels

Event-Led

Also: event-led growth

Definition. In-person and virtual events are the primary channel for pipeline generation and engagement.

Established Last updated 2026-06-18

Related terms

Webinar Co-Marketing GTM Motion

Where this sits

Part of the Motions set within the GTM World Model — cluster C2, Motions & channels.

How to cite this

@misc{shalvi_gtm_event_led,
  author = {Singh, Shalvi},
  title  = {Event-Led — GTM World Model Glossary},
  year   = {2026},
  url     = {https://shalvisingh.com/gtm/glossary/event-led}
}

Singh, Shalvi. "Event-Led — GTM World Model Glossary." shalvisingh.com, 2026. https://shalvisingh.com/gtm/glossary/event-led