Channels · C2 Motions & channels
Co-Marketing
Definition. Partnering with another company to co-produce content or events, sharing reach and credibility.
Related terms
Where this sits
Part of the Channels set within the GTM World Model — cluster C2, Motions & channels.
How to cite this
@misc{shalvi_gtm_co_marketing,
author = {Singh, Shalvi},
title = {Co-Marketing — GTM World Model Glossary},
year = {2026},
url = {https://shalvisingh.com/gtm/glossary/co-marketing}
} Singh, Shalvi. "Co-Marketing — GTM World Model Glossary." shalvisingh.com, 2026. https://shalvisingh.com/gtm/glossary/co-marketing