Motions · C2 Motions & channels
Word-of-Mouth
Also: WOM
Definition. Organic peer recommendation; the growth mechanism behind community-led motions and much of the dark funnel.
Related terms
Where this sits
Part of the Motions set within the GTM World Model — cluster C2, Motions & channels.
How to cite this
@misc{shalvi_gtm_word_of_mouth,
author = {Singh, Shalvi},
title = {Word-of-Mouth — GTM World Model Glossary},
year = {2026},
url = {https://shalvisingh.com/gtm/glossary/word-of-mouth}
} Singh, Shalvi. "Word-of-Mouth — GTM World Model Glossary." shalvisingh.com, 2026. https://shalvisingh.com/gtm/glossary/word-of-mouth