Metrics · C4 Economics & metrics
Dark Funnel
Also: dark social
Definition. The untrackable influence (podcasts, communities, word-of-mouth, peer DMs) that drives buying but evades attribution software.
Related terms
Where this sits
Part of the Metrics set within the GTM World Model — cluster C4, Economics & metrics.
How to cite this
@misc{shalvi_gtm_dark_funnel,
author = {Singh, Shalvi},
title = {Dark Funnel — GTM World Model Glossary},
year = {2026},
url = {https://shalvisingh.com/gtm/glossary/dark-funnel}
} Singh, Shalvi. "Dark Funnel — GTM World Model Glossary." shalvisingh.com, 2026. https://shalvisingh.com/gtm/glossary/dark-funnel