Metrics · C4 Economics & metrics

Self-Reported Attribution

Definition. Asking buyers directly ('How did you hear about us?') to capture influence that tracking software misses.

Established Last updated 2026-06-18

Related terms

Attribution Dark Funnel

Where this sits

Part of the Metrics set within the GTM World Model — cluster C4, Economics & metrics.

How to cite this

@misc{shalvi_gtm_self_reported_attribution,
  author = {Singh, Shalvi},
  title  = {Self-Reported Attribution — GTM World Model Glossary},
  year   = {2026},
  url     = {https://shalvisingh.com/gtm/glossary/self-reported-attribution}
}

Singh, Shalvi. "Self-Reported Attribution — GTM World Model Glossary." shalvisingh.com, 2026. https://shalvisingh.com/gtm/glossary/self-reported-attribution