Metrics · C4 Economics & metrics
Attribution
Also: attribution modeling, multi-touch attribution (MTA)
Definition. Assigning credit for revenue/conversions to the marketing and sales touchpoints that influenced a deal — first-touch, multi-touch, or influenced-opportunity models.
Related terms
Where this sits
Part of the Metrics set within the GTM World Model — cluster C4, Economics & metrics.
How to cite this
@misc{shalvi_gtm_attribution,
author = {Singh, Shalvi},
title = {Attribution — GTM World Model Glossary},
year = {2026},
url = {https://shalvisingh.com/gtm/glossary/attribution}
} Singh, Shalvi. "Attribution — GTM World Model Glossary." shalvisingh.com, 2026. https://shalvisingh.com/gtm/glossary/attribution