Metrics · C4 Economics & metrics
NPS
Also: Net Promoter Score
Definition. A loyalty metric based on how likely customers are to recommend the product.
Related terms
Where this sits
Part of the Metrics set within the GTM World Model — cluster C4, Economics & metrics.
How to cite this
@misc{shalvi_gtm_nps,
author = {Singh, Shalvi},
title = {NPS — GTM World Model Glossary},
year = {2026},
url = {https://shalvisingh.com/gtm/glossary/nps}
} Singh, Shalvi. "NPS — GTM World Model Glossary." shalvisingh.com, 2026. https://shalvisingh.com/gtm/glossary/nps