Metrics · C4 Economics & metrics
ARPA
Also: Average Revenue Per Account
Definition. Mean recurring revenue per customer account over a period.
Related terms
Where this sits
Part of the Metrics set within the GTM World Model — cluster C4, Economics & metrics.
How to cite this
@misc{shalvi_gtm_arpa,
author = {Singh, Shalvi},
title = {ARPA — GTM World Model Glossary},
year = {2026},
url = {https://shalvisingh.com/gtm/glossary/arpa}
} Singh, Shalvi. "ARPA — GTM World Model Glossary." shalvisingh.com, 2026. https://shalvisingh.com/gtm/glossary/arpa