Shalvi Singh's writing

Frameworks · C1 Fundamentals & definitions

BANT

Also: Budget, Authority, Need, Timing

Definition. IBM's 1950s lightweight qualification framework. Four criteria for a fast read on whether a prospect can buy. Best for high-velocity, low-ACV, short-cycle deals with 1–2 decision makers.
Established Last updated 2026-06-18

Related terms

Sales Qualification FrameworkMEDDICCHAMPSDR / BDR

Where this sits

Part of the Frameworks set within the GTM World Model — cluster C1, Fundamentals & definitions.

How to cite this

@misc{shalvi_gtm_bant,
  author = {Singh, Shalvi},
  title  = {BANT — GTM World Model Glossary},
  year   = {2026},
  url     = {https://shalvisingh.com/gtm/glossary/bant}
}

Singh, Shalvi. "BANT — GTM World Model Glossary." shalvisingh.com, 2026. https://shalvisingh.com/gtm/glossary/bant