Frameworks · C1 Fundamentals & definitions
CHAMP
Also: Challenges, Authority, Money, Prioritization
Definition. A relationship/challenge-first qualification framework, leading with the buyer's problems rather than budget.
Related terms
Where this sits
Part of the Frameworks set within the GTM World Model — cluster C1, Fundamentals & definitions.
How to cite this
@misc{shalvi_gtm_champ,
author = {Singh, Shalvi},
title = {CHAMP — GTM World Model Glossary},
year = {2026},
url = {https://shalvisingh.com/gtm/glossary/champ}
} Singh, Shalvi. "CHAMP — GTM World Model Glossary." shalvisingh.com, 2026. https://shalvisingh.com/gtm/glossary/champ