Metrics · C4 Economics & metrics

Booking Rate

Definition. The percentage of outbound touches/conversations that result in a scheduled meeting — a core SDR performance metric.

Established Last updated 2026-06-18

Related terms

SDR / BDR Sales Sequence Outbound-Led

Where this sits

Part of the Metrics set within the GTM World Model — cluster C4, Economics & metrics.

How to cite this

@misc{shalvi_gtm_booking_rate,
  author = {Singh, Shalvi},
  title  = {Booking Rate — GTM World Model Glossary},
  year   = {2026},
  url     = {https://shalvisingh.com/gtm/glossary/booking-rate}
}

Singh, Shalvi. "Booking Rate — GTM World Model Glossary." shalvisingh.com, 2026. https://shalvisingh.com/gtm/glossary/booking-rate