Sales & qualification · C3 Funnel & lifecycle
Sales Sequence
Also: cadence
Definition. A predefined series of outbound touches across channels, executed via an SEP, designed to book meetings.
Related terms
Where this sits
Part of the Sales & qualification set within the GTM World Model — cluster C3, Funnel & lifecycle.
How to cite this
@misc{shalvi_gtm_sales_sequence,
author = {Singh, Shalvi},
title = {Sales Sequence — GTM World Model Glossary},
year = {2026},
url = {https://shalvisingh.com/gtm/glossary/sales-sequence}
} Singh, Shalvi. "Sales Sequence — GTM World Model Glossary." shalvisingh.com, 2026. https://shalvisingh.com/gtm/glossary/sales-sequence