Metrics · C4 Economics & metrics
CAC Payback
Also: CAC payback period
Definition. How many months of gross margin it takes to recoup CAC. A core capital-efficiency metric.
Related terms
Where this sits
Part of the Metrics set within the GTM World Model — cluster C4, Economics & metrics.
How to cite this
@misc{shalvi_gtm_cac_payback,
author = {Singh, Shalvi},
title = {CAC Payback — GTM World Model Glossary},
year = {2026},
url = {https://shalvisingh.com/gtm/glossary/cac-payback}
} Singh, Shalvi. "CAC Payback — GTM World Model Glossary." shalvisingh.com, 2026. https://shalvisingh.com/gtm/glossary/cac-payback