Shalvi Singh's writing

Metrics · C4 Economics & metrics

CAC

Also: Customer Acquisition Cost

Definition. The total sales+marketing cost to acquire one new customer. The core efficiency denominator.
Established Last updated 2026-06-18

Related terms

LTVLTV:CACCAC PaybackCPLAgent FinOps

Where this sits

Part of the Metrics set within the GTM World Model — cluster C4, Economics & metrics.

How to cite this

@misc{shalvi_gtm_cac,
  author = {Singh, Shalvi},
  title  = {CAC — GTM World Model Glossary},
  year   = {2026},
  url     = {https://shalvisingh.com/gtm/glossary/cac}
}

Singh, Shalvi. "CAC — GTM World Model Glossary." shalvisingh.com, 2026. https://shalvisingh.com/gtm/glossary/cac