Metrics · C4 Economics & metrics
LTV
Also: Lifetime Value, CLV / LTV
Definition. The total revenue (or gross profit) expected from a customer over the whole relationship.
Related terms
Where this sits
Part of the Metrics set within the GTM World Model — cluster C4, Economics & metrics.
How to cite this
@misc{shalvi_gtm_ltv,
author = {Singh, Shalvi},
title = {LTV — GTM World Model Glossary},
year = {2026},
url = {https://shalvisingh.com/gtm/glossary/ltv}
} Singh, Shalvi. "LTV — GTM World Model Glossary." shalvisingh.com, 2026. https://shalvisingh.com/gtm/glossary/ltv