Metrics · C4 Economics & metrics
CPL
Also: Cost Per Lead
Definition. The average cost to generate one lead; a top-of-funnel efficiency metric.
Related terms
Where this sits
Part of the Metrics set within the GTM World Model — cluster C4, Economics & metrics.
How to cite this
@misc{shalvi_gtm_cpl,
author = {Singh, Shalvi},
title = {CPL — GTM World Model Glossary},
year = {2026},
url = {https://shalvisingh.com/gtm/glossary/cpl}
} Singh, Shalvi. "CPL — GTM World Model Glossary." shalvisingh.com, 2026. https://shalvisingh.com/gtm/glossary/cpl