Demand · C5 Buyer-state, brand & demand

Lead Generation

Also: lead gen

Definition. The narrower practice of capturing contact information and maximizing lead volume, typically via gated content and forms.

Established Last updated 2026-06-18

Related terms

Demand Generation Gated Content Lead

Where this sits

Part of the Demand set within the GTM World Model — cluster C5, Buyer-state, brand & demand.

How to cite this

@misc{shalvi_gtm_lead_generation,
  author = {Singh, Shalvi},
  title  = {Lead Generation — GTM World Model Glossary},
  year   = {2026},
  url     = {https://shalvisingh.com/gtm/glossary/lead-generation}
}

Singh, Shalvi. "Lead Generation — GTM World Model Glossary." shalvisingh.com, 2026. https://shalvisingh.com/gtm/glossary/lead-generation