Demand · C5 Buyer-state, brand & demand
Demand Capture
Definition. Converting existing, active interest into qualified pipeline — prospects already searching for a solution.
Related terms
Where this sits
Part of the Demand set within the GTM World Model — cluster C5, Buyer-state, brand & demand.
How to cite this
@misc{shalvi_gtm_demand_capture,
author = {Singh, Shalvi},
title = {Demand Capture — GTM World Model Glossary},
year = {2026},
url = {https://shalvisingh.com/gtm/glossary/demand-capture}
} Singh, Shalvi. "Demand Capture — GTM World Model Glossary." shalvisingh.com, 2026. https://shalvisingh.com/gtm/glossary/demand-capture