Channels · C2 Motions & channels
PPC
Also: Pay-Per-Click, paid search
Definition. Paid advertising charged per click; a fast demand-capture channel measured on conversion quality, not just click-through.
Related terms
Where this sits
Part of the Channels set within the GTM World Model — cluster C2, Motions & channels.
How to cite this
@misc{shalvi_gtm_ppc,
author = {Singh, Shalvi},
title = {PPC — GTM World Model Glossary},
year = {2026},
url = {https://shalvisingh.com/gtm/glossary/ppc}
} Singh, Shalvi. "PPC — GTM World Model Glossary." shalvisingh.com, 2026. https://shalvisingh.com/gtm/glossary/ppc