Channels · C2 Motions & channels
Retargeting
Also: remarketing
Definition. Serving ads to people who already engaged, to pull them back into the funnel; a mid-funnel reinforcement tactic.
Related terms
Where this sits
Part of the Channels set within the GTM World Model — cluster C2, Motions & channels.
How to cite this
@misc{shalvi_gtm_retargeting,
author = {Singh, Shalvi},
title = {Retargeting — GTM World Model Glossary},
year = {2026},
url = {https://shalvisingh.com/gtm/glossary/retargeting}
} Singh, Shalvi. "Retargeting — GTM World Model Glossary." shalvisingh.com, 2026. https://shalvisingh.com/gtm/glossary/retargeting