Strategy · C1 Fundamentals & definitions
Go-to-Market Fit
Also: GTM Fit
Definition. Having a sales motion, channels, pricing, and execution model that match the product and its buyers well enough to acquire and expand customers repeatably and efficiently. PMF is the product-market match; GTM Fit is the engine that monetizes it working.
In practice
A product can have PMF but lack GTM Fit (great retention, broken or unprofitable acquisition) — a common and dangerous failure mode.
Related terms
Where this sits
Part of the Strategy set within the GTM World Model — cluster C1, Fundamentals & definitions.
How to cite this
@misc{shalvi_gtm_go_to_market_fit,
author = {Singh, Shalvi},
title = {Go-to-Market Fit — GTM World Model Glossary},
year = {2026},
url = {https://shalvisingh.com/gtm/glossary/go-to-market-fit}
} Singh, Shalvi. "Go-to-Market Fit — GTM World Model Glossary." shalvisingh.com, 2026. https://shalvisingh.com/gtm/glossary/go-to-market-fit