Shalvi Singh's writing

Strategy · C1 Fundamentals & definitions

Launch

Also: product launch, GTM launch

Definition. The coordinated moment of bringing a product/feature to market — technical release, marketing kickoff, and sales activation in sync. Tiered by impact (major vs. minor releases).
Established Last updated 2026-06-18

Related terms

Product MarketingSales EnablementGo-to-Market (GTM) Strategy

Where this sits

Part of the Strategy set within the GTM World Model — cluster C1, Fundamentals & definitions.

How to cite this

@misc{shalvi_gtm_launch,
  author = {Singh, Shalvi},
  title  = {Launch — GTM World Model Glossary},
  year   = {2026},
  url     = {https://shalvisingh.com/gtm/glossary/launch}
}

Singh, Shalvi. "Launch — GTM World Model Glossary." shalvisingh.com, 2026. https://shalvisingh.com/gtm/glossary/launch