Strategy · C1 Fundamentals & definitions
Product Marketing
Also: PMM
Definition. The function owning positioning, messaging, launch, and sales enablement — translating the product into market language and feeding the demand-gen engine. Supports all funnel stages.
Related terms
Where this sits
Part of the Strategy set within the GTM World Model — cluster C1, Fundamentals & definitions.
How to cite this
@misc{shalvi_gtm_product_marketing,
author = {Singh, Shalvi},
title = {Product Marketing — GTM World Model Glossary},
year = {2026},
url = {https://shalvisingh.com/gtm/glossary/product-marketing}
} Singh, Shalvi. "Product Marketing — GTM World Model Glossary." shalvisingh.com, 2026. https://shalvisingh.com/gtm/glossary/product-marketing