Metrics · C4 Economics & metrics
Leading vs Lagging Indicators
Definition. Leading indicators are early signals (demo requests, conversations) that predict outcomes; lagging indicators are the outcomes themselves (revenue, CAC). Healthy GTM measurement tracks both.
Related terms
Where this sits
Part of the Metrics set within the GTM World Model — cluster C4, Economics & metrics.
How to cite this
@misc{shalvi_gtm_leading_vs_lagging_indicators,
author = {Singh, Shalvi},
title = {Leading vs Lagging Indicators — GTM World Model Glossary},
year = {2026},
url = {https://shalvisingh.com/gtm/glossary/leading-vs-lagging-indicators}
} Singh, Shalvi. "Leading vs Lagging Indicators — GTM World Model Glossary." shalvisingh.com, 2026. https://shalvisingh.com/gtm/glossary/leading-vs-lagging-indicators